Naples · Collier County
Web design & search for Naples,on the numbers.
Naples is the region's luxury coast — a $1.5M median home, more than four in ten residences used only seasonally, and a founder-heavy resident base where nearly a third of the workforce is self-employed.
Photo: Ray Bilcliff / PexelsNaples by the numbers
US Census ACS 2024 five-year estimates. Sourced in full below.
- Population
- 19,704
- Median age
- 67.3
- Median household income
- $153,182
- Median home value
- $1,525,600
- Owner-occupied
- 82.1%
- Broadband access
- 89.4%
- Self-employed
- 28.2%
- Seasonal housing
- 40.8%
- Median year built
- 1983
What the data says about building here
Naples runs on luxury and season. The median home here is worth $1,525,600 — the most expensive housing anywhere the studio serves, by a wide margin — and 40.8% of residences sit empty for part of the year. A business selling in Naples is selling to affluent, part-time owners as often as to full-time neighbors.
It is also a founder's market: 28.2% of the workforce is self-employed, 82.1% of homes are owner-occupied, and the median resident is 67.3. Behind it sits Collier County's base of 14,541 employer establishments and $8.88B in annual payroll (CBP 2023), 2,113 of them construction firms.
Hurricane Ian made landfall in Southwest Florida on September 28, 2022 as a high-end Category 4 near Cayo Costa; the Collier and Lee coast took catastrophic storm surge and wind damage, and the rebuild is still underway.
What we build for Naples businesses
Run a business in Naples? Tell us about it through the form. You'll get a plain answer on scope, price, and fit — and the standing disclosure that Naples Sites is a Campbell Digital Studio brand in Daphne, Alabama, with no Naples office.
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