Naples SitesNaples · Marco Island · Bonita Springs
The price guide
“From $6,000” means little without the rest of the market beside it. So here it is, plainly: what a Naples-area business pays in 2026 for a website — the $20-a-month builders, the freelancers, the custom builds, the agency retainers — and the three-year math the sticker price hides. Every benchmark below is sourced, with an access date. Last checked July 11, 2026.
The same job — a website that brings in work — sold five different ways. The sticker is what you pay to start. The three-year column is closer to the truth, because it counts the rent.
| How you buy it | Sticker | 3-year cost | You own it? |
|---|---|---|---|
DIY hosted builder The cheapest sticker. You build and maintain it yourself, on a template. Add-on apps and a business email push it higher, top tiers reach about $159/month, and the rent never stops. | $9–$40 / mo | ~$350–$1,500 | No — you rent it |
Freelancer, one-time One person, one-time build. Quality swings by who you get. Upkeep, hosting, and fixes run $600–$5,000 a year on top, and support can go quiet when they get busy. | $500–$8,000 | ~$2,300–$23,000 | Sometimes |
Custom / mid-market build A real design-and-build. This is the honest market for a site that ranks and converts. Where it lands is design originality, content, and instrumentation — not magic. Ongoing runs $1,000–$17,500 a year. | $5,000–$25,000 | $8,000–$77,000+ | Usually |
Agency + monthly retainer Strategy, custom design, and a monthly retainer on top. The build is fine; the retainer is where three-year cost balloons — sometimes on a platform you can't take with you. | $20,000–$100,000+ | Well past six figures | Often not |
CDS focused scope A deliberately smaller CDS system: fewer service-location pages, a lighter publishing cadence, fewer integrations, and a lower ongoing service load. Every project is quoted. | From $6,000 + $800/mo | Quoted to scope | Yes — code + domain |
Sticker and three-year ranges are third-party 2026 benchmarks (OneLittleWeb; Website Cost Estimator — cited in full below). The “how we work” row anchors only to our $6,000 build floor. No web-design firm is named — these are categories, not companies.
Here is the honest version, no thumb on the scale. The cheapest sticker is a DIY hosted builder — call it $9–$40 a month on annual billing, more once you add apps and a business email, which is roughly $350–$1,500 over three years plus a $10–$20 yearly domain renewal. You build it, you maintain it, and you never own the platform. For a brand-new one-person operation, that can be the right call. Say so.
The most expensive over three years is almost always an agency build carrying a monthly retainer, or a large enterprise build: $20,000–$100,000 or more to start, then ongoing on top. Running a professional site alone is $1,000–$17,500 a year (OneLittleWeb), before any retainer. That is how a project quietly becomes a six-figure line over three years.
CDS separates ownership from the operating work. You own the site; the monthly engagement pays for search content, indexation checks, Business Profile work, measurement, and continued improvement. A focused scope starts at $6,000 plus $800 a month, while a complete system commonly plans at $12,500 plus $1,500 a month. The exact workload and quote go in writing.
Five things decide where a build lands in the range. None of them is a mystery, and any honest studio will walk you through them before quoting.
A five-page site and a forty-page city-and-service build are not the same job. Most of the spread between a $5,000 site and a $25,000 one is pages, copy, and who writes them — and the published build ranges usually exclude SEO, copywriting, and integrations, so a bare sticker often leaves those out (OneLittleWeb).
A theme with your logo placed on it is cheap because it is the same site everyone else bought. A design drawn around your business and your market is more work up front, and it is the reason the page does not read like your competitor's.
A form that only emails you is the floor. A form that filters spam and counts every inquiry, wired to analytics so you can see what the site produced, is the difference between a brochure and a tool. It costs a little more to build, and it is the part that pays you back.
The lowest three-year cost is rarely the lowest sticker — it is the build you do not keep re-buying. A site you own outright, on code you can host anywhere, ends the rent. A builder or a proprietary platform keeps charging as long as it is live.
Running a professional site is $600–$17,500 a year in maintenance, hosting, and support depending on its size (OneLittleWeb); a hosted builder adds a $10–$20 yearly domain renewal on top of the monthly. Ask what the ongoing number is before you sign, not after.
Five things to look for on any proposal — ours included. If a quote dodges these, that is the answer.
Built on a proprietary builder you cannot export. The day you leave the platform, the site goes with it. Ask plainly: do I get the code, and can I host it anywhere?
A form that emails you but never counts. At month's end you cannot say what the site brought in, so you cannot tell whether it is working. If a quote does not mention counting inquiries, it isn't.
A stock theme with your logo dropped in, priced like a custom build. Fine if you are paying template money. A problem when you are paying custom money for it.
You paid for the site but you do not get the repository. You are renting your own website. Ownership of the code and the domain should be in writing, not implied.
A retainer with no deliverable list is a blank cheque. Ask what lands each month and how you will see it. A record, not an invoice.
The enterprise tier sets the upper boundary. The middle tier is the common planning point for a complete CDS lead system. The focused tier narrows the search matrix and ongoing workload for a smaller first market. None of these cards is a firm quote.
Enterprise anchor
For multi-location organizations, deep migrations, large programmatic search matrices, and custom software or integration work. This is a real enterprise boundary, not the usual CDS engagement and not a decoy package.
The planning point
Where a complete CDS lead system commonly starts: custom website, service-and-location search matrix, indexing work, forms, analytics, lead tracking, ongoing search content, and Google Business Profile support. Comparable scopes often plan here; your quote can move.
Focused scope
For a smaller operator or a tighter first market. The lower number comes from a smaller page matrix, lighter publishing cadence, fewer locations or integrations, and less ongoing service—not from using a template or dropping measurement.
These are planning anchors, not fixed packages. Read the canonical Campbell Digital Studio pricing guide for the complete scope rules. Selected performance partnerships are considered separately after attribution, read-only CRM visibility, and written terms are in place.
Want the real number for your build? It starts from $6,000 and tracks scope — page count, content, the tools you need. Send the details through the form and you'll get a plain read on price and fit, in writing, before anything starts.
Get a scope and priceBenchmark ranges are third-party market data, cited so you can check them yourself. Our own price is the one figure we set: from $6,000, scope on the call, in writing before we start. If a number on this page can't be checked, it doesn't belong here — the same rule every client site gets.