Case study · HVAC · Baldwin County, AL
345 pages, built on one source of truth.
A programmatic HVAC platform for a Baldwin County contractor. The build facts are verifiable in the live sitemap and the source. The revenue figure is the owner's — and we mark it that way, plainly, instead of dressing it up.
Routes shipped
345
Live-sitemap-verified — a city × service platform, every cell individually routed
Live sitemap · 2026-06-09
Average grid rank
6.59 → 3.16
Mean position across the tracked keyword grid, month one — lower is better
Rank grid (CDS-tracked) · 2026-06
Revenue the owner attributes to the build
~$34K
The owner's figure. We didn't audit their books, and we won't present it as if we did.
Owner-reported
Architecture
345 pages.
One source of truth.
Each square is one indexed, crawlable page. The matrix covers every city the trucks serve times every HVAC service — 21 × 10. The cluster to the right is the infrastructure beneath it: four interactive tools and nine Schema.org entity types.
← 10 HVAC services →
What we verified, and what the owner reports
These live in two columns on purpose. The left is pulled from systems we run or a live sitemap anyone can open. The right is one number the owner gave us. Both are real. Only one is ours to stand behind flatly.
CDS-verified
Routes shipped
345
Live sitemap, 2026-06-09
Live sitemap · 2026-06-09
Average grid rank
6.59 → 3.16
Tracked keyword grid, month one
Rank grid (CDS-tracked) · 2026-06
Service requests, month one
10
Form leads we logged in the first month
Resend lead log · 2026-06
Interactive tools · schema types
4 · 9
Built into the platform, verifiable in the source
Source repo
Owner-reported
Revenue attributed to the build
~$34K
The owner attributes roughly $34K to the engagement. We never verified it against their books, so we label it and pass it along at face value — no more.
Owner-reported
We did not verify this figure against the owner's books. It sits in its own column so it never borrows credibility from the numbers on the left.
Sources
Live sitemap · 2026-06-09
345 routes
Source repo
4 interactive tools, 9 Schema.org entity types
Rank grid (CDS-tracked) · 2026-06
Average grid position 6.59 → 3.16, month one
Resend lead log · 2026-06
10 service requests, month one
Owner-reported
~$34K revenue attributed to the build (not CDS-verified)
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